As part of the discussions we have with the teams we work with, we will ask the following questions (it’s always good to build these into research plans from the start!):
- Who is the audience (or audiences) for your research products? (who)
- What is your product? (what)
- Why should people use it? (why)
- What will happen through use of your product? (the so-what)
- How should your product be shared with your audience? (how)
- When is the best time for your product to be shared? (when)
- Who is going to use your product? (where)
- What does your product offer over what is already available? (advantage)